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KHQ-TV Supercharges Digital Video ndi FUEL, Linear Bitcentral pa Demand kusinthana Solution


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Miyezi ingapo yapitayo ine ndinalemba nkhani pa Zochepa, yemwe amapereka mauthenga opanga mauthenga omwe amadziwika bwino ndi ntchito yawo yowonjezera komanso ma FUEL omwe amawayembekezera kwambiriTM njira ya digito yothetsera. FUEL imapatsa mphamvu komanso imapangitsa ma TV ndi othandizira kuti atsegule mitsinje yatsopano powapatsa owonetsera chisankho choonera TV kuyambira nthawi iliyonse yomwe akufuna, pamasewero awo omwe amawoneka pa TV, foni, piritsi kapena kompyuta. FUEL imathandiza kuthana ndi kusowa kwa ndalama pa YouTube, Facebook ndi zina zotero mwa kuseketsa nkhani zokhudzana ndi chitukuko ndi kupanga ndalama pa pulatifomu yolamulira. Ichi ndi chosinthika chomasewera masewera othawa masewera ndi makampani opanga mafilimu chifukwa FUEL imapatsa zipangizo zoyenera, zinthu zabwino komanso analytics yolondola kuti apange ndalama zowonjezera zomwe zilipo ndi malonda pamapulatifomu onse. Ndikunena kuti, ndakhala ndikudikirira kuti ndiyambe kupambana kuti nditsimikizire za sayansi komanso ndondomeko yanga. Mwamwayi, sindinayembekezere nthawi yaitali Zochepa sanakhumudwitse.

KHQ ya Cowles Broadcasting ku Spokane, WA, yakhala ikuphatikizapo Zochepa's FUEL digital platform mu kayendetsedwe ka ntchito yawo. KHQ idayenera njira yophweka yopanga ndalama zatsopano zamagetsi pogwiritsa ntchito chuma chawo chomwe chidzaonjezera chiwonetsero cha owonetsera, motero kupanga malonda ochuluka akuthandizira. Pambuyo pofufuza mwakhama zamakono, KHQ inatembenuzidwa Zochepa kuti mutengere mwayi wa FUEL's Linear pa DemandTM Kusindikiza njira zogwiritsira ntchito ndi kupanga zokhazikika, zomwe zimayendetsa mosamalitsa nkhani pazitsulo zonse ndi nsanja zamakono zomwe zimasankhidwa kwa wowona aliyense.

"Ife tikudabwa kwambiri kuti tikuphatikizira nsanja yotembenuzayi yomwe imakhala yosintha mpaka kalekale kusintha ma TV," anatero Neal Boling, mkulu wa sitima ya station ya Cowles. "Tikuyembekeza kuona FUEL ingatipangitse ndalama zambiri za digito pogwiritsa ntchito chuma chathu. Ndi nthawi yoti madola adijito adzigwiritse ntchito ndi eni eni, ndipo FUEL ikuchita izi kwa ife, "adatero Boling. Bambo Boling akupereka nyuzipepala ya News Technology Summit pamapeto pake akukambirana za kusintha kwake bwino kwa FUEL's digital-first integrationflowflowflower, injini yoyendetsera masewera a zisudzo, ndikupereka zomwe zili momwe zimagwiritsidwira ntchito popititsa patsogolo omvera, m'malo mwa malonda apamwamba ndi malonda ojambulidwa pa digito.

Fred Fourcher, ZochepaWoyambitsa ndi CEO adanena kuti kampaniyo idakondwera kuona KHQ ikupindula ndi zonse za FUEL. "Cowles ndi ofanana kwambiri ndi FUEL chifukwa cha malo awo angapo ndipo amafuna kugwiritsa ntchito ndikulitsa chiwerengero cha digito kuntchito yawo," anapitiriza Fourcher. "FUEL imapereka chithunzi chodzionera payekha monga TV, zomwe zimachititsa kuti nthawi yayitali yowoneka, yomwe imapangitsa ndalama kupanga makanema athu pa intaneti."

Pakatha zaka pafupifupi 20 za ma TV pa intaneti, otsatsa malonda akungopeza pang'ono phindu la malonda omwe amatha kuwombera. FUEL ikuyendetsa iyo mozungulira ndi kayendedwe kake ka ntchito yomaliza, kotsiriza, yomwe imapangitsa kuti "kusinthana ndi makina ovomerezeka" - zomwe zikuphatikizapo chidziwitso chachikulu chowonetsa zimayambitsa nthawi yoyamba yowonera 4X. Pansi pazitukulo za pa TV ndi nthawi yowonjezera, malonda ambiri, ndi zina zambiri. Osati vuto lopambana-kupambana.


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Curtis Chan

Curtis Chan

Curtis Chan ndi Purezidenti ndi CEO / Founder ndi Managing Partner wa makampani awiri opanga makampani opanga malonda ndi azimayi, CHAN & ASSOCIATES ndi COGNITIVE IMPACT, omwe makasitomala awo amachokera ku Global Fortune 500 kuti apange ndalama zoyendetsera ndalama zomwe zimalipira ndalama.

Mabungwe ake omwe amagwira ntchito, kwa zaka zopitirira makumi anayi, athandiza makampani oyendetsa makampani oyendetsa makampani kuti akule bwino, chifukwa cha kupeza kapena IPO, poyerekeza ndi $ 2.0 Billion.

Bambo Chan ndi wochita malonda, wopereka ulemu, wolemba komanso mngelo wamalonda. Anasewera maudindo akuluakulu oyambirira kuti athandize upainiya ndikugwiritsira ntchito matekinoloje opanga mavidiyo ndi digito zamakono kuti azijambula, kutulutsa, makina a cinematic ndi masitolo. Anagwiritsanso ntchito maudindo akuluakulu pakuthandizira ndikupanga malonda a kusungirako deta. Chidziwitso chake chochuluka chimatenga zaka makumi anai ndikuwonjezereka maudindo akuluakulu mu ntchito, chitukuko, malonda ndi malonda / malonda mu zamakina zamakono, mafilimu ndi zosangalatsa, kusungirako ndi mawebusaiti, ndi mafakitale ena ofunika kwambiri.

Iye ndi mlangizi wogwira mtima komanso wothandizira wamkulu kwa makampani ambiri omwe ali ndi malingaliro, amatsenga / katswiri wa zamakono, ndipo ali ndi zaka makumi atatu zomwe akuphunzirapo pa chitukuko cha malonda, maulangizi othandizira, kayendetsedwe ka makampani, malonda ndi malonda.

Wophunzira wa California Polytechnic State University (Cal Poly), San Luis Obispo; Bambo Chan akukondwerera chaka cha 12th monga Board of Directors for Fullerton College Foundation ndi kulandila Mphoto ya Pulezidenti wa 2017 kwa Utumiki Wapadera mu Bizinesi; Chaka cha 17th monga Entrepreneur-in-Residence ndi mlangizi wa Bungwe la Small Business Institute ku California State University Fullerton ndi mafilimu. Kuonjezerapo, iye ndi membala wodzipereka wa DECA (Delta Epsilon Chi ndi Distributive Education Clubs of America); mlangizi wa College of Engineering ya Global Waste Research Institute ndi Center For Innovation ndi Entrepreneurship, Cal Poly, San Luis Obispo ndi membala wa Purezidenti wa Green ndi Gold Society. Chifukwa chodandaula ndi chisamaliro cha chipatala, adakhala Bungwe la Purezidenti wa Association of Healing Hearts Association; ndipo ali wokamba nthawi zonse wokamba nkhani pamisonkhano yamatauni ambiri a MBA ndi Doctorate kuzungulira dziko lonse lapansi. Wapereka ndi kufalitsa pamapepala a 30 padziko lonse, ndi wolemba wolemba mabuku, Wothandizira Bungwe la Bungwe la Society of Motion Picture ndi Television Engineers, Senior Editor kwa Broadcast Beat ndi AV Beat Magazines, Senior Editor for Computer Technology Review, ndi ndiwowonjezera Wopereka Editor ku manyuzidwe ambiri a US ndi mabungwe apadziko lonse kwa zaka zoposa 30.

Onani Zoganizira za Impact Impact services pa www.cognitiveimpact.com. Curtis ikhoza kufika pa [Email protected]; Ofesi: (714) 447-4993 kapena [Email protected]
Curtis Chan