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KHQ-TV Supercharges Digital Video ndi FUEL, Linear Bitcentral pa Demand kusinthana Solution


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Miyezi ingapo yapitayo ndinalemba nkhani Zochepa, amene amapereka mauthenga opanga mauthenga omwe amadziwika bwino ndi ntchito yawo yowonjezera komanso maulendo awo omwe amayembekezera kwambiriTM njira ya digito yothetsera. FUEL imapatsa mphamvu ndikupangitsa ma TV ndi othandizira kuti atsegule mitsinje yatsopano powapatsa owonetsera chisankho chowonera chiwombankhanga kuyambira pachiyambi nthawi iliyonse yomwe akufuna, mwachindunji pa zokonda zawo pa TV, foni, piritsi kapena kompyuta. FUEL imathandiza kuthetsa kusowa kwa ndalama pa YouTube, Facebook ndi zina zotero mwa kuseketsa zomwe zili pazolankhulidwe ndi kupanga ndalama pa nsanja yotetezedwa. Ichi ndi chosinthika chomasewera masewera otchuka kwa makanema ndi makampani opanga mafilimu chifukwa FUEL imapatsa zipangizo zoyenera, zinthu zabwino komanso analytics yolondola kuti apange ndalama zowonjezera zomwe ali nazo ndi malonda pamapulatifomu onse. Ndikunena kuti, ndakhala ndikudikirira kuti ndiyambe kupambana kuti ndivomereze zamakono ndi ndondomeko yanga. Mwamwayi, sindinayembekezere nthawi yaitali Zochepa sanakhumudwitse.

KHQ ya Cowles Broadcasting ku Spokane, WA, yakhala ikuphatikizapo Zochepa's FUEL digital platform mu kayendedwe ka ntchito yawo. KHQ idayenera njira yophweka yopanga ndalama zatsopano zamagetsi pogwiritsa ntchito chuma chawo chomwe chidzawonjezera kuwonetsera, motero kulenga malonda ambiri. Pambuyo pofufuza mwakhama zamakono, KHQ inatembenuzidwa Zochepa kuti mutengere mwayi wa FUEL's Linear pa DemandTM Kusindikiza njira zamagetsi ndi zochita zokhazokha, zomwe zimapereka mosamalitsa nkhani pazitsulo zonse ndi ma digito apamanja omwe amasankhidwa ndi wowona aliyense.

"Ife tikudabwa kwambiri kuti tikuphatikizira nsanja yotembenuzayi yomwe imakhala yosintha mpaka kalekale kusintha ma TV," anatero Neal Boling, mkulu wa sitima ya station ya Cowles. "Tikuyembekeza kuona FUEL ingatipangitse ndalama zambiri za digito pogwiritsa ntchito chuma chathu. Ndi nthawi yoti madola a digito akhale ndi eni eni, ndipo FUEL ikuchita izi kwa ife, "adatero Boling. Bambo Boling akupereka nyuzipepala ya News Technology Summit pamsonkhano watha akukambirana za kusintha kwake bwino kwa FUEL's digital-first integrationflowflowflower, injini yoyendetsera masewera a zisudzo, ndikupereka zomwe zili momwe zimagwiritsidwira ntchito popititsa patsogolo omvetsera, m'malo mwa malonda apamwamba ndi malonda ojambulidwa pa digito.

Fred Fourcher, ZochepaWoyambitsa ndi CEO adanena kuti kampaniyo idakondwera kuona KHQ ikupindula ndi zonse za FUEL. "Cowles ndi ofanana kwambiri ndi FUEL chifukwa cha malo awo ambiri ndipo amafuna kugwiritsa ntchito ndikulitsa ma digito kuntchito yawo," anapitiriza Fourcher. "FUEL imapereka mwayi wowonera yekha ngati TV, zomwe zimayambitsa nthawi yaitali yowonera, zomwe zimapangitsa ndalama kupanga makanema athu pa intaneti."

Pakatha zaka pafupifupi 20 za ma TV pa intaneti, otsatsa malonda akungopeza pang'ono phindu la malonda omwe amatha kuwombera. FUEL ikuyendetsa iyo mozungulira ndi kayendedwe kake kofikira-kumapeto, komwe kumakhala kosavuta "kuyendetsa makina ovomerezeka" - zomwe zikuphatikizapo chidziwitso chachikulu chowonetsa zimayambitsa nthawi yoyamba yowonera 4X. Pansi pazitukulo za TV ndi nthawi yowoneka nthawi yaitali, malonda ambiri, ndi zina zambiri zowonongeka. Osati vuto lopambana-kupambana.


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Curtis Chan

Curtis Chan

Mkonzi Wamkulu at Magazini Omenyetsa Magazini
Curtis Chan ndiye Purezidenti ndi CEO / Founder ndi Managing Partner wa makampani awiri opanga makampani opanga malonda ndi azimayi, CHAN & ASSOCIATES ndi COGNITIVE IMPACT, omwe makasitomala awo amachokera ku Global Fortune 500 kuti apange ndalama zoyamba zothandizira ndalama.

Maofesi ake, kwa zaka zoposa makumi awiri, athandiza kusonkhanitsa makampani oyendetsera makampani oyendetsera ntchito zachitukuko, kuti athe kupeza ndalama zambiri, kapena kuti IPO, poyerekeza ndi $ 2.0 Biliyoni.

Bambo Chan ndi wochita malonda, wodzipereka, wolemba komanso mngelo wamalonda. Anasewera maudindo akuluakulu oyambirira pothandiza kuthandizira mafilimu opanga mavidiyo ndi ma digito a digito kwa mafakitale ojambula, ofalitsa ndi osindikiza positi. Chikhalidwe chake chochulukirapo chimapitirira zaka makumi atatu ndikuwonjezereka maudindo akuluakulu mu ntchito, chitukuko, malonda ndi malonda / malonda mu zamakina zamakono, mafilimu ndi zosangalatsa, kusungirako ndi mawebusaiti, ndi mafakitale ena ofunika kwambiri. Iye ndi mlangizi wogwira ntchito komanso wothandizira akuluakulu makampani ambiri omwe amakhazikitsa ndi oyamba, katswiri wa zamalonda / zamakono, ndipo ali ndi zaka zoposa makumi awiri zomwe akuphunzira pa chitukuko cha mtundu, kuyang'anira maofesi / kampani, kusintha malonda ndi maubwenzi.

Wophunzira maphunziro a California Polytechnic State University, San Luis Obispo, Mr. Chan akukondwerera chaka cha 12th monga membala wa Fullerton College Foundation, chaka cha 16th monga Entrepreneur-in-Residence ndi mlangizi wa Small Business Institute ku California State University Fullerton ndi mawotchi. Kuonjezerapo, iye ndi membala wodzipereka wa DECA (Delta Epsilon Chi ndi Distributive Education Clubs of America); mlangizi wa College of Engineering ya Global Waste Research Institute, mlangizi wotsitsimula, Cal Poly, San Luis Obispo ndi membala wa Purezidenti wa Green ndi Gold Society. Chifukwa chodandaula ndi chisamaliro cha chipatala, adakhalapo Purezidenti wa Bungwe la Healing Hearts Association; ndipo ali wokamba nthawi zonse wokamba nkhani pamisonkhano yochuluka ya MBA ndi Doctorate padziko lonse lapansi. Wapereka ndi kufalitsa pamapepala a 30 padziko lonse, ndi wolemba wolemba mabuku, membala woyang'anira zokambirana za Society Society of Motion Picture ndi Television Engineers, Senior Editor kwa Broadcast Beat Magazine, Mkonzi wamkulu wa Computer Technology Review, ndipo nthawi zonse yowonjezera Mkonzi Wowonjezera ku zolemba zambiri za US ndi maiko akunja kwa zaka zoposa 30.

Onani Zoganizira za Impact Impact pa www.cognitiveimpact.com. Curtis ikhoza kufika pa curtis@cognitiveimpact.com; Ofesi: (714) 447-4993 kapena curtis@broadcastbeat.com.
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