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Kusinthana kwamakampani pakati pazogulitsa zamakono: wofotokozera


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Rick Clarkson
Chief Strategy Officer, Signiant

M'makampani amakono azosangalatsa, kusunthira zambiri mwachangu komanso mosungika pakati pa abwenzi ndikofunikira kwambiri pantchito. Kusinthana kwamawokha, pakati pamakampani, pakati pamakampani azithunzi zamitundu yonse, ndikofunikira pakupanga komanso makamaka pakugawa makanema osunthika komanso osiyanasiyana, makanema apawailesi yakanema, masewera apakanema, katundu wa OTT / VOD, ndi zinthu zina zogwirizana nazo metadata pamalo angapo mumakampani ogulitsira komanso kudutsa nsanja zambirimbiri.

Chowonadi chofunikira masiku ano ndikuti palibe bungwe lomwe lili pachilumba. Masewera azamasewera amagwira ntchito ndi ofalitsa ndi omwe ali ndi ziphaso zapa media padziko lonse; ma studio amagawa zomwe zimawonetsedwa muma cinema, ma TV ndi othandizira ma chingwe, nsanja za VOD, ndi nsanja za OTT; gulu la opanga masewera ndi oyesera padziko lonse lapansi amagwirira ntchito limodzi kuti apange zochitika zamasewera a blockbuster. Izi sizingatheke popanda kusinthana kwamphamvu komanso kotetezeka komwe kumatha kugwira ntchito mkati komanso pakati pamakampani.

Kusuntha ndi kupeza zopezeka pakati pa magulu am'bungwe kungakhale kovuta mkati mwawokha. Kutha kuchita izi m'mabungwe osiyanasiyana kumangokulitsa zovuta. Popeza udindo wamakampaniwo mu 2020, ntchito zamakampani ndizofala ndipo makampani amafunika kuti azitha kusinthana mwachangu komanso mosasunthika mosamala - ndiye choyenera.

Kusinthana kwamakampani pakati: mgwirizano wapadziko lonse lapansi, zomwe zili mderalo

Mabizinesi a M&E akudziwa kuti pali zosowa zomwe zikukula komanso oyendetsa mabizinesi omwe amafunikira mgwirizano kuti awonetsetse kupanga ndi kugawa zomwe zili. Kufunika kowonjezeka kwa zinthu zopezeka m'malo osiyanasiyana papulatifomu yatsopano kukuwonetseranso kufunikira kwa mgwirizano wolumikizana pakampani yayikulu komanso yovuta. Kaya ndikofunikira kutulutsa zomwe zingafalitsidwe padziko lonse lapansi kapena mgwirizano wamasewera womwe ukupereka zowunikira pamanetiwa omwe amafalitsa nawo, mabizinesi atolankhani mwachilengedwe amapezeka kuti amalumikizidwa kwambiri, chilengedwe chawo chimafanana kwambiri, komanso kufunika kosunthira zambiri ndi zofunika kwambiri. Kuti intaneti yomwe ili kale yolumikizidwayi tsopano ikuphatikiza kuphulika kwamitundu yosiyanasiyana ndi nsanja (malo owonetsera, malo otsatsira, mafoni atolankhani) zimangowonjezera mabungwe kuti azitha kusinthana ndikusinthana ndi kampani.

Kukulitsa kufalitsa

Masiku ano mabizinesi a M&E amatha kugawana zomwe zili padziko lonse lapansi pamapulatifomu osiyanasiyana ndi omwe amapereka kusamutsa makampani ndikofunikira kuposa kale. Kaya ndi nsanja ya VOD yopereka zomwe zili kwa ogwiritsa ntchito chingwe, nyumba zogawa makanema zomwe zimatumiza ma DCP kuma sinema, kapena makanema apawailesi yakanema akusunthira zosewerera, magawidwe amakono amafunika kulumikizidwa kwambiri komwe kumathandizidwa ndi kusinthana kwama kampani.

Kutsatira masewera a dzuwa

Kapena, lingalirani wopanga masewera omwe akugwira ntchito ndi situdiyo ina pamutu wawo waposachedwa kwambiri. Magulu abungwe limodzi akasintha momwe akumangirira, anzawo akuyenera kukhulupirira kuti azilandira masewerawa pafupipafupi, kuti asapeze mwadzidzidzi maola omwe agwirako ntchito put in inali yachikale. Izi zimafunikira makamaka pakuyenda kwa dzuwa komwe kumadalira magulu opitilira nthawi zingapo. Kuonetsetsa kuti masewerawa ali oyenera pomwe anthu akuyenera kukhala pansi kuti achite ntchito yawo ndikofunikira pakukhazikitsa njira zovuta zopezera, kukwaniritsa masiku omaliza (makamaka pamakampani odziwika bwino chifukwa chobwezeretsa mphindi zomaliza) , ndi kusunga, zomwe zingawoneke ngati chisokonezo, cholamulidwa komanso chothandiza.

Zambiri zovuta monga mawonekedwe am'mbali-chimango

Pomwe makina osinthana ndi makampani amapangika nthawi zambiri panthawi yamagulu ndi magawidwe, zitha kukhalanso zovuta panthawi yopanga zomwe zili. Ma studio opangira pambuyo komanso nyumba za VFX zikugwira ntchito pa blockbuster yayikulu, nthawi zambiri imagwira ntchito ndimafomati-ngati-chimango monga DPX kapena EXR. Pazochitikazi, mafoda omwe ali ndi mafayilo mamiliyoni ambiri amafunika kuti abwererenso ku studio kapena nyumba ina yopangidwira, motsatira dzuwa. Zida zofunikira zimalimbana ndi ma data ovutawa motero pulogalamu yoyenera yoyendetsera mayeserowa imakhala yofunikira.

Kulumikiza mabizinesi atolankhani akulu kwambiri ndi anzawo a SMB

Vuto lina lomwe likukuvutitsa makampaniwa ndikuti ukadaulo wapamwamba womwe makampani akulu akugwiritsa ntchito sikuti nthawi zonse umatha kupezeka ndi netiweki ya ogulitsa ang'onoang'ono ofunikira makampaniwa. Kupititsa patsogolo ukadaulo wamtambo, makamaka mayankho a SaaS, kumathandizira kuthana ndi zopinga izi, ndikupatsa mabizinesi ang'onoang'ono zida zamphamvu kuti athe kutenga nawo mbali mosavuta pamagulu apadziko lonse lapansi. Zovuta zachitetezo zimakulitsidwa mukamagwira ntchito ndi makampani angapo, ambiri omwe ndi ochepa. Kukhala ndi zida zofananira kuti mukwaniritse miyezo yayikulu yachitetezo yofunikira masiku ano sizachinthu chabwino, koma ndichofunikira. Sikuti zida izi zimangoteteza zomwe akusinthana nazo, ziyenera kukhala zosavuta kuziyika, kuwongolera, ndikukhala oyenera pamtengo wotsika mtengo kuti zitsatidwe ndi bizinesi yayikulu iliyonse.

Momwe Signiant imathandizira kusinthana kwakanthawi kwamakampani

Signiant wakhala akugulitsa wodalirika posinthana ndi kampani m'makampani. Zogulitsa zathu za Manager + Agents zimagwiritsidwa ntchito ndi makampani atolankhani apamwamba kwambiri padziko lonse lapansi kuti athe kusinthanitsa zinthu mkati ndi pakati pa makampani. Zogulitsa zathu za Media Shuttle zimalola anthu kuti azitha kugawana ndi kugawana nawo padziko lonse lapansi ndipo tsopano amalumikiza mabizinesi opitilira 25,000 amitundu yonse.

Tidakhazikitsa Signiant Jet ™ chaka chatha, tidabweretsa ukadaulo wathu pamafayilo oyenda ndi makina ndi utsogoleri wathu ku SaaS ya mtambo. Izi zidapangitsa kuti ukadaulo wapamwamba wa Signiant wodziwikiratu komanso wofulumira upezeke kumakampani azamasamba onse ndikuchepetsa kwambiri mikangano yamakampani atolankhani akulu kwambiri padziko lonse lapansi pakukhazikitsa kusinthana kwazinthu ndi anzawo ang'onoang'ono.

Kumayambiriro kwa chaka chino, Signiant adakulitsa kuthekera kwamakampani, ndikuwonjezera njira yopepuka koma yotetezeka ku Jet posinthira zinthu pakati pamakampani. Ndi izi, makampani awiri omwe onse ali ndi Jet amatha kukhazikitsa mtanda mosadukiza, mosamalitsa kuchokera kumtambo. Kuphatikiza apo, ndi mabizinesi ochulukirachulukira omwe akutenga Jet, makampani amatha kupanga zomalizira zawo kuti zidziwike papulatifomu yathu yamtambo ndikupititsa patsogolo kusinthana kwamakampani.

Kudalirana pakakhala pakati pa makampani awiri, amatha kukhazikitsa ntchito zomwe onse agwirizane posinthana komwe mbali iliyonse imatha kuyang'anira kosunga kwawo komanso ma netiweki awo. Palibe kugawana mawu achinsinsi kapena zidziwitso zina zachinsinsi zomwe zimafunikira chifukwa kugwirana chanza kumayendetsedwa bwino mumtambo. Izi ndizopindulitsa kwambiri ndikumasiyanitsa nsanja ya Signiant yopanga mavitamini ya SaaS pomwe ndege yoyendetsa mitambo imapereka mayendedwe, kuwonekera komanso kuwongolera kufikira koma zomwe zimasunthika zimasunthira molunjika kuchokera ku kampani imodzi kupita kwina.

Kusinthana kwapakati pamakampani kwamasiku ano

Makampani atolankhani ndi zosangalatsa sanakhalepo osiyanasiyana, padziko lonse lapansi, kapena mwamphamvu kuposa masiku ano, ndipo izi zizingowonjezereka. Mliriwu komanso momwe zimakhudzira makampani zikuwonetsa kufunikira kosinthika, kukhala olimba, komanso kulumikizana ndi unyolo wokulirapo komanso wosiyanasiyana. Ndiye mukufunika kuganizira chiyani kuti mukonzekere chochitika chotsatira chomwe chingakhudze makampani?

Kusuntha deta yovuta kwambiri, yayikulu, komanso yovuta pakati pa makampani amakono kumafunikira njira yatsopano. Pamafunika mapulogalamu omwe angagwire ntchito yamtundu uliwonse, yomwe ingagwiritse ntchito mwayi uliwonse wa bandwidth womwe ungakhalepo, ndipo itha kugwira ntchito ndi mtundu uliwonse wosungira. Iyenera kupereka chitetezo chazabizinesi ndikuwonekera; yankho lomwe limapereka kudalirika nthawi yayitali ikakhala yothina komanso zovuta zimakhala zovuta. Ziyenera kukhala zosavuta kutumizira ndikugwiritsa ntchito ndikulola makampani kuti azichita zinthu mwachangu ndikuyankha pamsika wamakampaniwo. Signiant Jet yokhala ndi kuthekera kophatikizana pakati pamakampani idapangidwa ndendende kuti ikwaniritse zosowazo.

Mukufuna kudziwa zambiri za Jet ndikuziwona zikuchitika?

 


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