Home » News » Kumvetsera omvera - Maseŵera, Osewera, Fans -Kodi izo ZILI

Kumvetsera omvera - Maseŵera, Osewera, Fans -Kodi izo ZILI


Tcherani

"Chabwino mukudziwa kuti sindinakumanepo ndi anyamatawa. Kotero, iwe uyenera kundiuza ine mayina awo, ndiyeno ine ndidziwa yemwe akusewera pa timu. "- Bud Costello, "Anthu Osadzikonda Kwambiri, "Zithunzi Zachilengedwe, 1945

Tisanabweretse chingwe, tinkadzifunsa ngati mwina mpira ndi galasi zimatayika (komanso omvetsera) chifukwa cha kutsegula. Pambuyo pake, tinali ndi mpira wautali, mpira wina, mpira ndi masewera a NASCAR, komanso njira ziwiri za golide mu thumba lathu lalikulu ndipo sikuti aliyense analidi masewera ...?

Chabwino, Super Bowl (kukonda malonda) ndipo mapeto a mchira wa Tiger Woods akubwerera kuti apambane mpikisano waukulu patatha zaka zisanu zouma zouma zikuluzikulu zikukoka koma zina osati izo, osati zochuluka.

Ku IBC, adakondweretsanso za masewera ndi mauthenga abwino, chifukwa cha kukula kwa OTT.

Futbol, ​​mpira, mpira, mpira wa basketball nthawi zonse amakhala ndi malo otentha m'mitima ya mitima ya anthu chifukwa tavomereze, iwo adabweretsa ndalama zambiri komanso ndalama zambiri kuposa maso awo.

Game Rehash - Ngakhale lero kukambirana kwa madzi ozizira kwambiri pa masewero a usiku watha kapena masewero a dzulo kapena lero, tsopano ndi nthawi yabwino kwambiri yokambirana za mpikisanowo ndikubwezeretsani maseŵerawo.

Kenaka panali PPV yopindulitsa kwambiri (malipiro onse pa bokosi), kuphatikizapo masewera omenyera nkhondo komanso masewera olimbirana.

Koma masewera monga oyendayenda, kuwomba, mipanda, cricket, lacrosse, skate boarding, drone / hotrod mpikisano, ndi masewera a masewera otsala adasiyidwa kuti adzisungire okha pa YouTube. Kapena, ngati ali ndi mwayi, ayenera kukhala nawo mulaibulale ya ESPN +, Hulu Live kapena Amazon.

Koma malinga ndi Allan McLennan, Chief Executive of PADEM Media Group, magulu, mafilimu, ma TV, makampani a digito ndi osewera okha akupeza njira zatsopano zogwirizanirana ndi mafilimu padziko lonse ndi OTT.

"Kuchita bwino, kusonkhana pa IP kukuimira njira yatsopano ya MVPD mwa kuwathandiza kuti apereke mavidiyo kwa omvera ake," anati McLennan. "Zimapatsa iwo mwayi wowonjezera; ndipo chofunika kwambiri, ubale weniweni wa makasitomala.

"Chochitika chimathandizira, magulu ndi othamanga angaganizire kupereka zopindulitsa zabwino zomwe zingakhale zolemera kwambiri," iye anatsindika. "Ndipo panthawi yomweyi, njira zatsopano zitha kukhalira ntchito zoletsedwa za kugulitsa zamkati.

"Zipangizo zamakono zakula, ndipo zambiri zikugwiritsidwa ntchito pakalipano," iye anapitiriza. "Kusewera masewera a pulogalamu pa IP kungakhale kosavuta, kuphatikizapo komanso njira zambiri zomwe zimagwirizanitsa kwambiri kuposa TV yatsopano. Kusankhidwa kwa TV kuli ndi mbiri ya chaka cha 50; ndipo pakangopita zaka zingapo, kugawa kwa IP kumayendetseratu makwerero kuti apereke zomwe owona amafuna - azikhala nawo pazokambirana kapena chipangizo chomwe akufuna. Mfungulo udzakhala ukuwunikira ndi kuupereka m'njira yomwe imakhudza mafaniziwo popanda kuwasokoneza chifukwa cha zosankhazo. "

Pokhala ndi mtengo wotsika mtengo komanso kupititsa patsogolo mphamvu zogawa, pali chidwi chowonjezeka pa Masewera ndi eSports akufikira omvera awo odzipereka ndi omvera omwe akukulabe.

Ndipo chifukwa chakuti aliyense ali ndi omvetsera bwino (ngakhale magulu otchuka), ali ndi mwayi wopereka ndalama zowonjezera kwa othandizira atsopano komanso nthawi zambiri, chithandizo cha malonda (ie, ndalama).

Ad Shift - Ogulitsa akusintha, chomwechonso amalengeza. Kuwonjezeka, malonda ndikusintha zomwe zilipo kuti zikhalepo kwa anthu pazithunzithunzi zawo zamakono zomwe zimafuna njira zatsopano ndi kusakanikirana kuti akope chidwi cha owonerera.

Chifukwa chiyani?

Lipoti laposachedwa Limelight linapeza kuti 60 peresenti ya ogulitsa padziko lonse akufuna kuwona (ndikulipira) masewera a pa Intaneti ngati atatsimikiziridwa kuti amasangalala nawo pawindo la chisankho chawo popanda kuwona kuchedwa, kuzunzika kapena nkhani zina.

Mfundo zazikuluzikulu:

  • Olembetsa pazitsulo amalipira misonkhano yowonjezera kuposa ma-cutters. Oposa theka (peresenti ya 59) amavomerezera kwa osachepera gawo limodzi la mavidiyo pafunika (VOD).
  • Olembetsa pazitsulo akuwonjezera ma TV pazinthu ndi kanema pa intaneti, kupereka malipiro a maulendo a kusindikiza a 1.2, pomwe osakhala olemba chingwe amapereka ntchito ya 0.7.
  • Zaka zikwizikwi zimatsogolera kusintha kwa dziko lonse pa kanema pa intaneti. Otsutsa a zaka za 18-35 panopa akuwonera kanema pa intaneti kusiyana ndi kufalitsa. Zaka zikwizikwi (zaka 18-25) penyani pafupifupi maola asanu ndi anayi-ma 13 mavidiyo pavidiyo pamlungu, poyerekeza ndi maora asanu ndi limodzi, maminiti ochepa a TV a 11. A 15 peresenti ya zaka zikwizikwi amagwiritsa ntchito maola oposa 20 pa sabata kuyang'ana kanema pa intaneti.
  • Ogulitsa adzasiya ntchito yawo chifukwa cha kuchuluka kwa mtengo. Oposa theka (55 peresenti) ya ogula padziko lonse akunena kuti kuwonjezeka kwa mtengo ndi chifukwa chachikulu chochotsera ntchito ya SVOD. Pafupi theka (peresenti ya 46) amavomereza chimodzimodzi ndi zomwe amalemba.
  • Mawonedwe a pa intaneti ambiri ndi dziko. Owonerera ku Philippines akuyang'ana kanema pa intaneti pa maola asanu ndi atatu, maminiti a 46 sabata iliyonse, akutsatiridwa pafupi ndi India ndi United States patatha maola asanu ndi atatu ndi hafu akuwona sabata iliyonse. Germany ili ndi otsika kwambiri pavidiyo paonera mavidiyo pa maola asanu, mphindi ziwiri.

Malinga ndi McLennan, kukhala ndi masewera olimbitsa thupi ndi machitidwe omwe ali nawo (njira zamakono) ndizinthu zomwe zikukula mofulumira m'masewera osindikiza.

Chifukwa cha kupezeka kwa makonzedwe a CDN ovomerezeka (komanso mauthenga obweretsamo) komanso chifukwa intaneti ndi Wi-Fi zimakhala zovuta, magulu atsopano a masewera akukonzekera kukhazikitsa njira zawo zokhazokha, zochitika zakale ndi masewero omwe akuwonekerapo gulu lolimba la zinthu.

Masamba Othandizira

Banditala ya OTT - Kuti akwaniritse zilakolako zomwe ogwiritsa ntchito akugwiritsira ntchito pa TV ku OTT kuwona, ATSC ndi SMPTE adayambitsa ndondomeko yatsopano yomwe ingapereke mavidiyo moyenera komanso mwachangu DTC. Pofuna kugwiritsira ntchito ogula mafoni ambiri, telcos inakhazikitsa 5G yomwe idzapangitsanso ntchito zabwino zogwirira ntchito poyang'ana ndi ndondomeko za deta ndi Wi-Fi.

HD, UHD, vidiyo ya 4K / HDR ndi masewera ayamba kufalikira tsiku ndi tsiku ndi zotsatira zabwino.

Kuwonjezera apo, McLennan, mmodzi mwa anthu oyambirira mu OTT ndi pa-demanding programming field, anati, "SMPTEs (Society of Motion Picture & Amanema Ma TV) achita ntchito yabwino kwambiri yolimbikitsa Komiti ya ATSC (Advanced Television Systems Komiti) 3.0 muyezo womwe wapangidwira pofalitsa nthawi yomweyo ndikubweretsa maonekedwe kwa mamiliyoni ambiri.

"Oyambitsa 5G achita ntchito yabwino kwambiri yomaliza miyezo yawo," adatero. "Pamodzi, akhoza kupereka eni nyumba ndi ogula malingaliro omwe amawafuna, makamaka masewera awo.

Pa 2018 Mobile World Congress (MWC), telcos adalengeza posachedwapa kuti adzakhala ndi teknoloji ya 5G yomwe ikugulitsidwa misika ya 50. Ndipotu, Verizon anatsegula misika inayi mwezi uno komanso Ericsson Zowonetsera kuti 10 + peresenti ya misika padziko lonse ikhoza kukhala 5G yothandizidwa ndi 2020.

"Awiriwo adzapereka nsanja yolimba yowonjezera-kuthamanga," anati McLennan.

"Sinclair, Pearl ndi ofalitsa ambiri padziko lonse atumizira kale utumiki wa ATSC ndi zotsatira zabwino ndi zina zambiri zakonzekera chaka chino ndi lotsatira." adatero

Latency

Kuthamanga Kwambiri - Pokhala ndi mwayi wopezeka pa intaneti padziko lonse ndi mafoni apakompyuta akukula mofulumira ndi kukonzanso, ogula angasangalale ndi zosangalatsa zakuya, zosangalatsa, nkhani ndi masewera popanda gudumu lopweteka lopweteka la imfa.

Imasowa nthawi, mawotchi oyendayenda oponderezedwa, mawu osagwirizana ndi zochita, zokhudzana ndi kufika kwa 1-5 masekondi pawonekedwe la munthu wina musanawone kuti wakhala gawo la vuto lalikulu lomwe likukumana ndi makampani opanga mavidiyo - latency.

Kutsika kwa latency, bwino kuona owona, kukhutitsidwa kwambiri ndi kasitomala ndipo mosakayikira masewera okonda masewerawa adzasuntha kapena akusinthitsa misonkhano.

Ma CDN onse ndi othandizira pulogalamu ya hardware / pulogalamuyi akuyesa kuyesa kupulumutsa ntchito ya ultra-low (pafupi ndi zero) latency HD, UHD ndi 4K / HDR zilizonse.

Iwo akuchita izo mobwerezabwereza ndipo modalirika ... ndipo ndi luso lamakono, zidzakhala bwinoko!

Zowonjezera Codec - Zowonjezera zinapangidwa pofuna kutsegula makina ojambulira makina / chojambulira makina ndi zida zake kuti athetse kugawidwa kwa vidiyo yapamwamba kwambiri ya OTA kuphatikizapo zochitika za masewera a 4K / HDR komanso chiwongolero cha masewera ena, kusaka ndi kukambirana.

Njira zothetsera maofesi, makamaka njira monga V-Nova komanso Bitmovin, ATME ndi ena, akugwiritsidwa ntchito pochirikiza mavidiyo a masewera monga HD, Ultra HD 4K, ndi 360 VR.

Amathandizanso HLS (Kusambira kwa HTTP), HEVC (Coding High Efficiency Video Coding) ndi MPEG-DASH (Dynamic Adaptive Streaming pa HTTP).

Zonsezi zawonjezeredwa ndi mapikisi atsopano a HDR ambiri (tiwakhulupirire, amatanthawuza kupha munthu pazenera lililonse).

Cholinga - kupereka zochitika zamasewero kwa zipangizo zonse zoperekedwa ndi IP ndikuyendetsa magulu ozama a kugulitsa kwa ogulitsa. Zothetsera monga Net Insight's Sye zimakhala zosavuta kusangalala ndi zochitika zapulojekiti - chochitika pazenera lalikulu, kumbuyo / kumbuyo kwa 2nd kusindikiza ndi kulemba mameseji / tweeting pa 3rd skrini panthawi yomweyo.

Audio

Multitask - Ngakhale "masewera aakulu" akadali owonetsedwa pawindo la pa TV, owonerera akugwiritsanso ntchito makina awo kuti athe kusinthana nkhani / zokhudzana ndi zomwe akuchitazo komanso kuyang'ana malingaliro osiyana ndi oyandikana nawo. Zowonjezera zowonjezera zimapangitsa mtengo kwa wogula za timu ya franchise ndi gulu lirilonse.

Wowona Woodhall, pulezidenti wa Allied Post, adalowera mwa ine zaka zingapo zapitazo kuti phokoso la filimu ndilofunika kwambiri, ndipo ndilopangidwa pansi pamtima, mbali yojambula ya filimu yayikulu.

N'kofunikanso kwambiri kwa anthu omwe akufuna kwenikweni kulowa mu masewera awo.

Tavomereze, gawo lopambana la masewerawa ndilokumvetsera ngati akumva kugunda kwa a backback, swush of futbol mu ukonde, thunk ya phokoso lomenyana ndi mpira wa tenisi, kugwirizana kwa magalimoto awiri a NASCAR kapena kuyankhula kwa zinyalala za LeBron ndi Draymond.

Popanda kumveka, masewerawo angakhale otopetsa!

Kaya ndi Dolby Atmos kapena codec yowonjezera, ndizo HD, UHD, 3D kapena mawu omveka omwe amakupangitsani "kusewera."

Gawo Loyera la Masewera

Piracy - Osaloledwa, kufalitsa mosavomerezeka kwa masewera ndi zochitika kumawononga ndalama zamalonda, zochitika ndi magulu pafupifupi $ 9B pachaka. Kuwonjezera apo, malo a pirate amathandizanso omvera awo kuwonjezera zinthu monga pulogalamu yaumbanda komanso kuba.

Masewera ovuta kwambiri owonetsera masewera (ndi mavidiyo) ndi piracy.

Komiti Yadziko Lonse ya Soka ku Russia inali ndi mitu ya 2,637 pirate ya zofanana pa Facebook, YouTube, Twitch, ndi Periscope. Panali maulendo pafupifupi 30M ndi mitsinje ya 3,653 ya kumapeto kwa France ndi Croatia ndi maonekedwe oposa 60M.

"Kusokoneza" kumeneku kumatengera FIFA ndi anthu omwe ali ndi ufulu wololedwa mamiliyoni ambiri!

Inde, enifulu amatha kufotokozera anthu olakwira kuti adziwe ku IP, koma malamulowa amafuna eni eni ake kuti azitumiza mauthenga kwa intaneti, ndikuwapempha kuti athetse mavidiyo omwe akukhumudwitsa.

Zoonadi?

Mwamwayi, pali zida monga zomwe zinayambitsidwa ndi NAGRA zomwe zimakhala ndi chitetezo champhamvu ndipo zingateteze owonetsa masewera ndi eni eni kuti chigamulo chisayambe.

"Anthu ambiri ochita masewera olimbitsa thupi angaganize kuti zochitika zachiwawa ndizophwanya malamulo," McLennan anati, "Koma izi sizolondola pamagulu angapo.

Kuba - Masewera a Pirate amapereka mahatchi otsika mtengo kapena "aulere" kuchokera ku World Cup, US Open, Super Bowl, Rose Bowl komanso mipikisano ya sekondale; kawirikawiri ali ndi khalidwe laling'ono ndi lokhulupirika kusiyana ndi eni, othandizira akufuna kupereka.

"Chimene anthu sakudziwa n'chakuti ali pangozi yaikulu posangalala ndi masewera a pirate," McLennan anatsindika. "Mitsinje yoletsedwayi imaphatikizansopo 'zida zowonjezera' monga malware, malonda a cybertheft ndi zinthu zina zomwe zingachititse kuti masewera otsika mtengo akhale okwera mtengo."

Kupezeka kwapakati pa bandwidth ndi teknoloji kumapangitsa kuti pakhale kufalitsa kwapamwamba kwa zinthu zapamwamba monga masewera omwe angakhoze kuwonedwa pawunivesi iliyonse mu nthawi yeniyeni kapena pamene ali wokonzeka kwa wokonda chidwi.

Zowonjezereka, masewera a masewera, othandizira ndi othamanga ali ndi zida zowonongeka zomwe angapeze kuti apereke zochitika, zam'deralo, zadziko ndi zapanyumba pamakono ogulitsa kwambiri.

Takhala tikuwona kuti masewera a masewera akhala akuyambanso kuyambitsidwa kwa mautumiki othamanga ndipo ali ochita nawo chidwi, owonana nawo.

Ndipo zochitika zamasewera zozama, zowonjezereka zowonjezereka zikuperekedwa mobwerezabwereza kwa ogulitsa.

Masewera a masewera akuluakulu, aang'ono ndi a niche amakhala ndi mwayi wopanga liwu lachilendo lapadera ndikukhala omvera ndi owonetsa.

Pogwiritsa ntchito digito ya OTT, owona angathe kuzipeza mosavuta ndi zinthu zambiri zomwe zimangowonjezereka ndi malingaliro a anthu ammudzi - malinga ngati sizili zovuta.

Ndiye, aliyense akupambana!

Palibe amene akufuna ofuna kuyang'ana kubwereza malangizowa monga Lou adachitira Bud, "Chimodzimodzi ndi inu! Mofanana ndi inu! Ine ndikuponya mpira kwa Yemwe. Aliyense yemwe akugwetsera mpira ndipo mnyamatayo akuthamangira mpaka wachiwiri. Ndani amanyamula mpira ndikuuponyera ku Chiyani? Chimene chikuponyera kwa ine sindikudziwa. Ine Sindikudziwa Ikubwezeretsanso ku Mawa, Kusewera katatu. Mnyamata wina amadzuka ndikugunda mpira wautali kwa Chifukwa. Chifukwa chiyani? Sindikudziwa! Iye ali wachitatu ndipo ine sindikupatsa darn! "


Tcherani

Andy Marken

pulezidenti at Marken Communications
Andy ndi Mwini ndi Purezidenti wa Marken Communications Inc. Wothandizira Malonda ndi Othandizira, omwe ali ku San Francisco mu August 1977 mpaka pano.Injini ya Communications ndi bungwe la utumiki wothandizira zonse lomwe limaganizira za malonda / malonda, malo, chitukuko, ndi mauthenga . Komiti ya chaka cha 30 yakhala ikugwira nawo ntchito zosiyanasiyana zomwe zimagwirizanitsa ntchito. Zomwe zikuchitikira zimaphatikizapo njira zamakono komanso zamakono ndi machitidwe ndi makampani a intaneti kuphatikizapo AT & T ndi CERFnet komanso yosungirako, kusungirako zosungirako ndi mavidiyo ndi makampani kuphatikizapo Philips, InterVideo, Ulead, OWC, NewerTech, Sonic, Corel, Matsushita, Pinnacle, Dazzle , Cyberlink, Computer Computer, Nikon, Plasmon, NTI, ADS Tech, Verbatim, Mitsubishi ndi Panasonic.
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