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Pezani Zanu: Ndipo Makampani Akuyambitsa Mesmerizing 360 Brand Campaign Kwa WEBTOON


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Bungwe lachilengedwe Ndi Kampani apanga kampeni ya 360 ya WEBTOON, nsanja yayikulu kwambiri padziko lonse lapansi ya azithunzi okhala ndi owerenga tsiku lililonse a 10 miliyoni. Potengera kukulitsa kukhalapo kwa mtundu waku Korea mumsika waku US, kampeni ikuwonetsedwa ndi: 60 anthem malo ochitira masewero ndi ofalitsa. Kuphatikiza apo, Ndipo kampani idatulutsa zosindikizidwa, OOH, digito, komanso zikhalidwe.

WEBTOON imapereka mafani azithunzi ndi akatswiri ojambula ngati malo abwino oti apange, kufalitsa, komanso kugawana nthano zoyambira. Yogwiritsidwa ntchito yopanga zothandizira pa ogwiritsa ntchito atsopano komanso omwe alipo, Ndipo Kampani idayang'anitsitsa kampeni ya "Pezani Yanu" pazida zankhaninkhani za WEBTOON zamphamvu zopanga, pomwe mukukondwerera gulu losiyanasiyana, lalikulu lomwe limalimbikitsa: ogwiritsa ntchito amatha kufikira nkhani masauzande ambiri mu mtundu uliwonse kuchokera kwa ojambula osiyanasiyana - nthawi iliyonse, kulikonse, komanso kwaulere pa iOS ndi Android.

Choyimbidwa ngati chimake cha msonkhano wonsewo, malo a anthem, motsogozedwa ndi Matt Hoffman wa HB Mafilimu, amatenga mtundu wapamwamba kwambiri wa WEBTOON komanso chidziwitso chomwe amapatsa. Chidutswa cha cinematic chimayamba ndi lingaliro la mkazi wachichepere pa sketchpad asanamenyeredwe kudziko lamabuku lokopa, monga tsamba la owonera limakopeka mu nkhani yake kudzera pa pulogalamu ya foni ya WEBTOON.

"Tikufuna kuti tiziwonetsa nyimbo ngati yosangalatsa komanso ya cinema momwe tingathere kuti tithe kufotokoza zomwe zingatheke zomwe nsanja ya WEBTOON ikupereka - kaya ndinu opanga kapena akatswiri azithunzi omwe akufuna kuyambiranso zatsopano," akutero Ndipo Director wa Company Designive Joshua Smith. "Tidawona kuti zomwe zimagwirizanitsa gulu la WEBTOON ndichikhumbo chogawana nawo nkhani zazikulu, kotero tidaganizira kwambiri za kumverera kodzimidwa mu nkhani yosangalatsa - pamene dziko lapansi lidzagwa ndipo muli munthawi yomwe mwabera, kapena mukuyambiranso mwayi womwe mungapeze. "

Ndipo ojambula aku Company monga ogwiritsa ntchito a WEBTOON akuyandama kudziko lamasewera, amapezeka kudzera pakuphatikizidwa kwa kamera ndi VFX. Hoffman ndi DP David G. Wilson adawombera ochita masewerawa pazithunzi zobiriwira ndi kamera ya Bolt, yomwe idapangidwa kuti iziyenda pa liwiro lalikulu kwambiri. Electric Theatre Corporate idabweretsedwa kuti izithandiza kupanga maloto olimbitsa malingaliro, ndi nyimbo zotsogola zapamsewu zopangidwa ndi Beacon Street kuti zitsimikizire ulendowu.

Kavidiyoyo ikamalizidwa, And Company inaphatikiza zojambula kuchokera pomwepo ndi zojambulajambula ndi dzina lodziwika bwino la WEBTOON kuti apereke kampeni yogwirizana yosindikiza, OOH, digito, ndi social. Izi zikuphatikiza kutsegulanso chizindikiro ndi chida cha 3D chowonetsa pamsonkhanowu. Malinga ndi a Smith, And Company ndi WEBTOON adasankha zomasulira kuti zizikhala zosavuta kuti anthu aziwona ziyimbe, ndipo omvera apereke malingaliro awo, akusewera mawu akuti "Pezani Anu".

"Timakondanso kupanga magulu athunthu, otsogola omwe amaphatikiza luso lathu lopanga mtundu, kapangidwe, ndi kupanga filimu, ”Anamaliza Smith. "Timamvetsetsa zovuta za kampeni yofuna kutchuka monga iyi, makamaka kwa mtundu wogwiritsa ntchito ngati WEBTOON, womwe umakhala mozungulira anthu okonda chidwi omwe amatha kulumikiza madontho. Mwamwayi, tinali kukhulupilira kwathunthu makasitomala athu, ndipo koposa zonse, malingaliro awo abwino komanso malingaliro kuti apange kampeni yomwe ingasangalatse komanso kuyimba ndi omvera a mabuku azithunzithunzi. ”

Makasitomala: WEBTOON

Kampani: Ndi Kampani
Wowongolera Kulenga: Joshua Smith
Wopanga: Richelle Rothermich
Otsogolera Zojambula: Ann Moon, Phillip Schorr
Production Company: Mafilimu a HB
Wotsogolera: Matt Hoffman
Wotsogolera Wojambula: David G. Wilson
Wopanga Executive: John Beveridge
Wopanga: Brad English
Wopanga Zopanga: Jordan Ferrer
Kampani ya VFX & Postproduction: Electric Theatre Corporate
Wopanga: Sabrina Harrison
Woyang'anira wa VFX: Joshua Guillaume
Othandizira a 2D: Andrew Siner, Ujala Saini
Ojambula a CG: Corinne DeOrsay, Greg Gutkin
Mkonzi: Brian Raess
Wokongoletsa Mtundu: Nick Sanders
Thandizo la Utoto: Ale Amato
Kupanga Nyimbo / Phokoso: Beacon Street Studios
Oimba: Andrew Feltenstein, a John Nau
Wopanga Executive: Leslie DiLullo
Wopanga Zojambula / Wosakaniza: Rommel Molina
Wothandizira Wosakaniza: Mike Leone
Wopanga wamkulu wa SD / Sakanizani: Kate Vadnais
About And Company:
Ndipo Company ndi Los Angeles-yopanga yolenga yogwira ntchito limodzi ndi mitundu yosiyanasiyana yazinthu zatsopano komanso zosangalatsa. Kuchokera pa luso la kulenga komanso ntchito zokonzekera kusindikiza, digito, malo ochezera, komanso zoyendetsera, ntchito yathu ndi yozindikira, zotengera, ukatswiri wa kapangidwe kake, ndikuyamikira kunena nthano zabwino.

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