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Njira Zamakono: Kusungirako / MAM


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Namdev Lisman, Wachiwiri kwa Wachiwiri kwa Purezidenti, Primestream

Kusungirako ndi ntchito yogwiritsitsa zinthu mpaka mutazifunanso, ndipo pomwe izi zitha kuwoneka ngati malo osasintha komanso okhazikika, chowonadi ndi chosiyana. Makampaniwa amapanga zopanga zatsopano komanso zomwe amapanga zomwe zimapitiliza kupititsa patsogolo ntchito zake. Zotsatira zake ndikuti kusungirako ndi zomwe mukufuna kuchokera pamenepo ndizomwe zimakhala. Tawona kuwongolera kwa kusiyana kwa njira zosungira pamsika pamodzi ndi liwiro labwino lodalirika komanso kupezeka. Pamene ukadaulo ukupitabe patsogolo tawona kuti makampaniwo akudutsa magawo angapo poyamba ndikuyamba kujambulitsa, kenako ndikusamutsa chuma kuma media ndi makina atsopano momwe ukadaulo wapita patsogolo. Tikuwona tsopano deta ikusunthira kumtambo momwe makina amthupi amachotsedwa kwa kasitomala, pamodzi ndi zovuta zonse kuzungulira kuzikonza ndikuzikulitsa. Makampaniwa achoka pa bokosi la matepi kapena kanema yemwe anali pansi pa desiki la Opanga Kusungidwa omwe amakhala m'malo omwe palibe amene angatchule.

Momwe mayankho omwe amachokera pamtambo ali kutali kwambiri, ntchito zatsopano zikuthamangira pazokopeka zomwe zikuyembekeza kupezeka kwa 100%, kupezeka mwachangu, kusaka, ndi kubwezeretsanso, komanso kuthekera kugwira ntchito m'njira zatsopano kuti apange mitsinje yatsopano yopezera ndalama. Apa ndipomwe media yomwe ikusungidwa siyikukwanira yokha. Metadata yozungulira zofalitsa imayenera kupezeka, ndipo metadata imatha kukhala chilichonse kuchokera pazosaka, kugwiritsa ntchito, zolemba AI yopanga data yowonjezera komanso mwayi wofikira ma proxies omwe angagwiritsidwe ntchito mwachangu pomwe media media zikusunthidwa kumalo opangira.

All of this requires a Kusungidwa kwa Asayansi (MAM) solution that is not only aware of what you are doing in the moment, but what you have done in the past. In fact, the MAM needs to play an integral role in capturing, producing, managing and delivering media. The MAM has had to evolve from a tool that could just hold on to information to one that needs to understand the context behind that information.

Masiku ano, kuti MAM igwire ntchito mosawerengera, iyenera kumvetsetsa kuthekera kosungidwa komwe ikusungidwa. Yankho la komwe media imakhala ikufunika kukhazikitsidwa motsutsana ndi zomwe ogwiritsa ntchito akufuna kuchita nayo kuti apereke chiwonetsero chazopanga zomwe zimapereka zipatso zatsopano. MAM iyenera kuthana ndi mikangano ndi mavuto nthawi zonse kasitomala amagwiranso ntchito ndikusungabe kusinthasintha kwa magwiridwe antchito munthawi ina mtsogolo, kapena ngati zosowa zizisintha mwadzidzidzi. Kufufuza kosavuta kwa chidutswa cha media kungakupulumutseni metadata, chikhomo komanso zambiri kuti ndikuwuzeni ngati ndi media omwe mukufuna kapena ayi. Zomwe zimachitika kenako zimafuna kuwonjezera zomwe mukufuna kuchita, komwe muli ndi zina zambiri.

Ngati mukufuna kugwiritsa ntchito TV komanso media atakhala pa malo opanga, ndiye kuti zonse zomwe MAM ikuyenera kuchita ndikukuwuzani zanyuzipepala kuti mupite. Komabe; ngati muli pamalo amodzi ndipo makanema atayika mumtambo, kapena pamalo achiwiri, ndiye MAM iyenera kutsatira malamulo a bizinesi omwe amathandizira zomwe muyenera kuchitika. Kodi mukufuna kusamutsa atolankhani kwanuko? Kodi mukufuna mtundu wovomerezeka? Kodi mukufuna zosewerera kwambiri kapena kungosankha? Mayankho a mafunso awa ndi ena amafotokozera zomwe njira ya MAM imakuchitirani kumbuyo kwa zozizwitsa. Primestream ili ndi injini yazomangidwa kuti ipange kukhazikitsidwa kwadongosolo ndikukhazikika - ogulitsa ena amathetsa vutoli m'njira zosiyanasiyana.

Kuyanjana pakati pa MAM kachitidwe ndi njira yosungira kuyenera kulingalira kuthamanga, malo, njira ndi kuthekera kosungiramo iko kokha, koma ubale pakati pa zomwe zasungidwa ndi komwe akukhalamo ndikuganiziranso kuti njira ya MAM iyenera kuyendetsa. Ndikofunikira kuti dongosololi limvetsetse momwe amagwiritsidwira ntchito komanso momwe amagwirira ntchito pazinthu zonse zabizinesi, kuti malo osungira azitha kuyang'aniridwa. Ziribe kanthu kuti kusungirako kwotsika mtengo kapena kotheka kumakhala bwanji ndi kofunikira kuyang'anira media mwanjira yoti zolemba zibwerezedwe ndipo zofalitsa zimasunthidwa kumene ndi pomwe njirayi imalamulira, osagwirizana ndi chisokonezo chomwe chimabwera chifukwa cha wogwiritsa ntchito aliyense kapena dipatimenti yoona momwe angagwiritsire ntchito njirayi.

Pomwe MAM ndi Kusungirako zikadali maukadaulo awiri osiyana, zimamangirizika limodzi kwambiri kotero kuti ogwiritsa ntchito sakuwaonanso kuti ndi osiyana. Kusungidwa kwa chinthu ndicho chododometsa kwambiri kuti mudziwe komwe media yanu ili, ndipo ili kutali ndi mafayilo a mafayilo omwe anthu ambiri adayamba nawo. Anthu amafunafunabe chidziwitso m'njira ziwiri: akudziwa komwe chili ndipo akufuna kupita kumeneko kuti akapeze zomwe akufuna, kapena akachifufuza pogwiritsa ntchito metadata yomwe akuwona kuti ipereka zotsatira zoyenera.

Njira yoyamba idatsogolera anthu kuti amange zikwatu zomwe zimafunikira kutsatiridwa mosamalitsa kuti pakhale bata, chachiwiri chinali momwe njira za MAM zidakulitsira maluso athu. Tikuwona makina a MAM omwe ali ndi zikwatu zomwe zimalola ogwiritsa ntchito kuti azisonkhana ndikuziyika momwe angafunire, koma "malo" awa samasunthira media. Ndili ndi dziwe losungiramo komanso losasungidwa, zotchingira zambiri zomwe zidali zovuta za zovuta zomwe zidamangidwa zidachotsedwa. Monga tekinoloje ikupitilirabe kupereka njira zina, Tipitilizabe kusinthasintha njira zina pazomwe zimathandizira. Tipitilizabe kuwona kuti makasitomala amapitilizabe kupeza zovuta zatsopano, zopitilira patsogolo ntchito, ndi maubwino omwe tingawathandize kuyesera kukwaniritsa.


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